Today I want to introduce a few marketing principles that I know can take your business efforts to new levels. Marketing is the key that will open the door(s) of success, so it is vital that you become a master at the field of marketing.
It’s All About Psychology
If you want to become a master marketer, you have to become a master at understanding human psychology. Human beings are complex creatures, but they are somewhat predictable. You must discover and learn what are the tendencies of people if you intend on being effective at selling to them.
The Art of Persuasion
Every highly effective marketer is a master persuader. Also, every master marketer is a scientist. That’s right, marketing is a scientific art and not something that is left to chance or luck. The reason most people fail when it comes to running a business is that they leave things to luck. They fail to study the science of marketing. If you take a scientific approach you will have a much better chance to become successful.
You Must Build An Army
If you want to become an effective marketer, it is important that you don’t depend on just one marketing tool. Think of marketing like war. Just like to win a war you have to wage an effective military strategy, to win the marketing wars you need to have an effective marketing strategy.
When you intend to win a war, you don’t depend on just one branch of your military. You want to utilize all of your assets. You want to use the army, the navy, the air force, the special forces and all of the other branches, and you want them to work in a synergistic fashion in order to achieve maximum results. Marketing is no different. You want to use various marketing tools to help you get the job done. For example, you want to pass business cards, put an ad in the newspaper and put another ad online. Does that make sense?
You Must Build Desire
Yes, there are many times that people buy a product or service out of necessity. However, on many occasions, people buy a product or service more out of desire than out of necessity. So, your job is to become a master at turning “maybes” into “I have to have this item” or “I want this item”. The more effective you are at building desire, the more your sales will increase.
It’s All About The System
If you want to become a master marketer, you must take a systematic approach. Yes, you must build a powerful marketing system that works regardless of who is using it. Only by building a system can you go from making a few sales to get by to developing a marketing and sales empire. You must dream big and you will only achieve your big dreams by developing an unstoppable marketing and sales system.
My summary for this article is that you must master human psychology if you want to succeed in your business. Study the art of persuasion intensely. Make sure that you are using various marketing tools to help you accomplish your goals. Always remember that it is essential that you build an intense desire for your product(s) or service(s). Finally, develop an effective marketing and sales system that works regardless of who is implementing it.