On today’s blog post I will be going over more powerful principles that will enable you to become a master at persuasion in your marketing efforts. These principles are essential if you want to grow a sustainable business, and mastering them will clearly set you apart from your competitors.
You Must Make Them Want More
Have you ever seen the trailers for a movie? Typically, they only give you a sneak peak as to what the movie is about. The goal is not to give the movie away but, instead, to get you curious enough to want to go pay for the movie. It is no different when it comes to effective marketing. The language you use in your sales copy must not give everything away, but must instead simply get them intrigued to want to know more about your product(s) and/or service(s). You must utilize phrases such as “avoid these 5 mistakes at all cost” or “what they don’t want you to know.” I think you get the idea. Using this kind of marketing language will get them curious enough to take the next step in the sales process. When you contact your prospects, make sure to ask them questions to get them to interact with you.
Develop A Sense Of Urgency
It is human nature for us to not want to be left out of something that others are enjoying. Therefore, in your marketing, it is vital that you create a sense of urgency by tapping into the scarcity mindset of your prospects. You can use phrases such as “if you purchase in the next 24 hours you will get this special bonus” or “there are only 4 more spots left, so act fast.” They key is to make sure that you are being truthful with your claims. You don’t want to make the mistake of deceiving your customers because if they find out your reputation will suffer.
Paint The Beautiful Picture
It you want to become a master closer in your business, it is imperative that you learn how to make your prospects visualize how their lives will vastly improve by taking you up on your offer. You must become a master painter, giving them a glimpse of a better and brighter future. If you are able to connect with your prospects on an emotional level you will be well on your way to achieving your business goals.