I’m sure I don’t have to remind you that the good things in life require time to master. If you are an entrepreneur, you understand that you need to master marketing, and you also understand that it’s a process that’s going to take time. In this powerful post, I want to give you 4 marketing concepts that are very important to understand.
Who Cares If You’re Broke?
Do you feel you are too broke to market your business? Do you think that other business people have an advantage over you because they have a big marketing budget? I want you to stop making excuses. I want to show you how you can still succeed without money. You just need 3 things.
The first thing you need is to become a master at time management. Successful people learn how to use their time wisely. When it comes to being a business owner, there is no better way to spend your time than to spend it marketing. In fact, if you are not marketing, you are pretty much wasting your time, because only marketing produces profits.
The second thing you need is energy. This can also mean passion. If you have no money or little money, you better have passion. People need to see that you are excited about your business. People are magnetically attracted to people who display amazing passion.
The third thing you need is imagination or creativity. Successful, independent entrepreneurs can literally create something out of nothing. Their ingenuity is off the charts. It is my belief that you have been blessed with an incredibly creative brain, so I want to challenge you to use these concepts to overcome the lack of money.
Change Your Paradigm
The second marketing concept is to change your marketing paradigm, switching from a sales mindset to a profits mindset. The reality is that anyone can generate sales, but the number of sales alone does not determine your success.
What determines your success is how much profits you have generated. Profits are determined by subtracting your business expenses, which include your marketing costs, from the overall sales volume. The amount of money you have left over is your profits.
By focusing on profits instead of the number of sales, you will position yourself to earn your dream income. It is profits that are going to give you the kind of lifestyle you desire. It is profits that are going to make you multiply your success instead of going broke like so many businesses do.
You cannot guess your way to success. This is what the rookie marketers attempt to do, only to fail miserably. The master marketers understand that successful marketing is a scientific process. You want to be able to produce predictable results.
Therefore, if you intend to become the next success story, it is imperative that you master human psychology. It is vital that you master human behavior. It is crucial that you become a master at tracking and measuring your marketing efforts.
The Referral Explosion
I have seen so many aspiring business owners and network marketers make a particular mistake. They focus only on continuously generating new customers or recruits instead of pausing for a few minutes and deciding to work with what they already have.
It is much easier to sell more to existing customers than it is to sell to new ones. Also, instead of seeking out new customers, it is of great urgency to master how to gather referrals. This will explode your business so fast that you won’t know what hit you.
Just think about it for a second. Imagine that you have 10 clients or customers. What if you could get 10 to 15 referrals from each one? That would give you 100 to 150 people to talk to. What if you then gather 10 to 15 referrals from these referrals? Can you notice how explosive this would be? So, understand that it’s ok to seek out new customers, but don’t ignore the power of gathering referrals.
I have given you these vital marketing concepts because I want to eliminate every possible excuse you might have for not producing your desired results. I have done my part; now, you have to take action and fulfill your part. Your future can be bright if you apply these timeless principles.