If you are a highly skilled surgeon who is about to perform surgery or an expert mechanic who is about to work on a classic muscle car, there is one thing you understand: you cannot work without the proper tools.
Well, in the world of internet marketing, it is no different. There are many tools I can mention here. However, today I want to give you the 4 most important tools you need to be successful. With these tools you can create amazingly positive results. Without them, though, you don’t stand a chance.
Your Online Presence
It all starts with your online presence. If you have a brick-and-mortar type of business, your presence is your physical store. In the online world, your presence is your personal website. You cannot pretend to be a serious online entrepreneur if you don’t have a personal website or blog, and I personally recommend a blog.
The first thing you need to set up your website is your own domain name. For example, the domain name of my blog is http://alexandermarquez.net. If you want to find me online, you will enter that into your browser and you will be able to effortlessly find me. The good news is that you can purchase your own domain name for a very cheap price online.
Just like you need a piece of land to build your physical brick-and-mortar store, in the online world you need to pay a company to host your website so that you can be found online. Again, you can find many inexpensive hosting sites if you search online.
The main point is that you need to complete this step before you do anything else. Even though there are many free blogs you can set up online, I recommend you avoid these, and instead pay for your own domain name. This will give you a lot more credibility online.
Your Follow Up System
The second tool you need is an autoresponder. An autoresponder is a software that allows you to follow-up with your prospects through e-mail in an automated manner.
You are able to create an opt-in box where you can collect your visitor’s name and email address or additional information you want to collect. You then have the ability to create a sequence of e-mails which will be delivered in the sequence of your choosing.
This is powerful because the system builds a relationship with your prospects and generates sales for you on autopilot. You set it up once and the system will work for you 24 hours a day. This is a fundamental tool you can’t live without. If you want to rise to the top of the internet marketing world, you must build a responsive list of prospects.
The third vital tool you need is link tracking software. Link tracking software allows you to create unique tracking links you can use for each marketing strategy you implement. This way you will be able to know what strategies are producing traffic and sales.
Marketing is a scientific process, something the top marketers understand, leading them to grasp the importance of tracking their marketing efforts. Only rookies decide to guess what is working. If you want to be a master of marketing, you need link tracking software.
Link Cloaking Software
You need link cloaking software if you plan to sell products as an affiliate. Affiliate marketing is when you offer someone else’s products. When you make a sale, the product owner gives you a percentage of the sale.
The product owner will give you a unique affiliate link to promote so that you can get credit for the sale. For example, if his or her website is http://theproduct.com, your affiliate link would look something like this: http:theproduct.com/affiliateID=xxxxxx.
The problem is that when people are purchasing the product, many times they decide to cut out your affiliate i.d. portion, causing you to lose the commission for the sale. This is where link cloaking software comes to the rescue. Once you install it on your website, you are able to hide the affiliate link.
For example, if I was to offer the same imaginary affiliate product I mention here, the link would go from http://theproduct.com/affiliateID=xxxxxx to http://alexandermarquez.net/NameIChoose. I get to give it my own name, thus hiding the original link, and ensuring that I always get credit for the sale.
You cannot call yourself a serious internet entrepreneur if you are missing one of these 4 tools. There are no excuses which are valid if you are missing one, especially considering that it is really inexpensive to have them all. Take action, ensure you have these powerful tools, and success will be yours.