The world of sales is a difficult one. You will encounter so many obstacles that you have to perfectly overcome, leading so many to simply quit before they have any chance of success. One thing I know for sure is that, in order to produce the sales you desire, you need to become a master at creating the perfect offer for your target market. Today, I will show you the 3 types of offers you need to master if your aim is to be greatly successful.
The Slight Improvement Offer
The slight improvement offer is an offer that promises to improve the lives of your prospects in a minor way. For example, maybe you offer a course that will teach people how to generate their first sale online. Or, maybe you will sell them your top 5 Italian dish recipes. As you can see, this type of offer is not a dramatic life-changer, but it does offer something of value to your prospects. Because this offer has nothing outrageous, the price is usually lower.
The Life-Altering Offer
The life-altering offer is an offer that dramatically improves the lives of your prospects. We are talking huge improvements here. You might offer a course that promises to show them how to become a master electric guitar player. Or maybe you are promising to show them how to double their income in the next thirty days. This offer is usually sold at a higher price because the value offered is so much more significant.
The Done-For-You Offer
The done-for-you offer is an offer where you have done most, if not all of the work for them. For example, you might be offering a business opportunity where you are giving away your marketing system. In this case, all the customer would have to do is plug into your system and profit. Or maybe you are giving away your 50 best marketing emails that they can use in their business as they see fit.
If you are serious about becoming a master persuader in your business, then you must become a master of these 3 types of offers. In order to know which one is the best one to use, it is vital that you study your target market closely. The more you understand your market, the more effective you will be at generating profits in your business.