Today I want to continue to talk to you about the importance of using video in your marketing. On my last post I covered a couple of ways that you can use video. On this post I will cover even more powerful ways to utilize the power of video.
The Perfect Promotional Tool
You don’t always have to sell in your videos. You can also use video to awaken the curiosity of your prospects. In this case, you will want to use video simply to promote yourself and what you have to offer. Like I have mentioned before, you don’t want to give them all of the information. You just have to give enough information to get your visitors to want to visit your site. What you want to do is simply offer a few useful tips on your video. You then direct people to your site so that they can get the full story and so that they have an opportunity to buy your product.
The Perfect Way To Explain
Besides selling and introducing yourself, you can also use video to give a detailed explanation of what you have to offer. If you have a product that is very complex, you will want to create a lengthy video presentation which explains exactly what your prospects will be getting if they decide to purchase from you. In this scenario, you want to make the video long enough to be effective.
Introduce Yourself And Gain Trust
The last type of video I want to cover here is the type of video which explains who you are and why you are the right person to present a solution to the marketplace. Everyone who is now known started as an unknown individual, so don’t stress if you are new to the marketplace and people don’t know you. Grab your recording device and record a video where you list your credentials and where you prove that you can give your audience the solution they seek. If people don’t yet know you, the video you create has the potential to create an instant connection. Once they know and trust you, the sky is the limit when it comes to your business success.
At the end of the day, you have to take action. Even if you are not an immediate expert when it comes to creating videos, with practice you will get better and better. Just start recording videos and put them online on a consistent basis. Yes, the key to this strategy is consistency. If you do this you will generate surefire results in your business.