I have the spent the last few blog posts sharing with you powerful sales concepts that can take your success to new and unprecedented levels. Today, I will continue to do this, for this is my whole mission in life. I want to tell you today about the 3 types of markets that you will encounter in your business journey, and I will show you what type of offer you need to position in front of each market. Yes, it is very important that you study each market carefully so that you can present the right kind of offer.
The First Kind Of Market
The first kind of market is the cold market. Now, this is a very difficult market to sell to. The people in this market are not looking for any type of offer. They are pretty content with their current state of affairs. They might have a problem, but they sure don’t care to acknowledge that such problem exists. So, for this kind of market, you need to use the small improvement offer.
With this offer, you don’t promise any dramatic change. You just offer them a small improvement. For example, if you are in the market of teaching people how to run a successful online business, you might offer them a short e-course that will show them how to generate their first sale online, or maybe how to make an extra $500 a month online to supplement their income. They are more likely to take this offer because it will require a smaller effort and the price is low.
The Second Type Of Market
The second type of market is the warm market. Now, this is a preferable market to the cold market. In this market you find individuals who are already looking for a solution related to what you have to offer. So, to continue with the example provided above, this market might include people who already have basic knowledge about marketing and sales, but maybe want to take their knowledge to the next level.
To this market you can offer a more dramatic offer. For example, your headline could read: “In the next 60 seconds you will discover how to start a blog in minutes, rank it highly on the search engines, build a list of over 1,000 subscribers and replace your full-time income in less than 90 days.” With this type of offer you can attract the attention of the warm market for sure. Also, you can sell this offer at a higher price point.
The Third Type Of Market
The third type of market is by far the best market. I am talking about the hot market. In the hot market you have individuals who not only want a solution for their problems, but they are actually desperate for one. They are ready to take out their wallets immediately if they come across the right offer. To this type of market you need to present your best offer. You need to use a do-it-for-them offer.
For example, to continue with the example given here, instead of offering them just a comprehensive course that will show them marketing strategies, you will offer them something like this: “In the next sixty seconds you will discover a business opportunity that will allow you to double your income and fire your boss in the next 90 days. Not only that, but I will also give you the exact automated marketing system that I have used to make a fortune online. Finally, I will help you build a list and give you the exact emails I use to make a killing online every single day.” This is an irresistible offer that this market wont be able to refuse and you can sell it to them at your highest price.
I will give you the perfect plan that will allow you to succeed with all three markets at once. What you will do is create an opt-in page where you offer them the short e-course I mentioned for the cold market. Your first sequence of emails will build trust with your cold market, turning them slowly but surely into a warm market. Once they become warm, in your second series of emails you will present them with the offer I listed for the warm market here.
Finally, because you have been building a connection through powerful emails, they will eventually become a hot market. You will then go for the kill and in your third series of emails give them the final offer I mentioned here. So, basically, what I am saying is that, with this strategy you can literally attack all markets. Your options are now limitless, so take action now and implement these groundbreaking strategies.