You have an amazing opportunity before you. The internet has made it possible for anyone with a big enough passion to achieve greatness. However, if you are to take advantage of the technological revolution, you need to be informed of the hidden internet landmines that could potentially derail you before you even have a chance to be successful. This is the fourth and final part in this series of internet marketing mistakes you must avoid. If you missed part 3, you can read it here.
Failure To Form Partnerships
I have to be honest with you: I’ve always been a rebellious loner who likes to be independent from others. However, over the years, I have learned to evolve, recognizing the importance of building a network and forming important partnerships. The reason you want to form partnerships is that it will greatly accelerate your growth.
Besides building business partnerships, you also want to eventually hire virtual assistants who can help you with everyday tasks that eat up too much of your valuable time. Finally, you want to implement some kind of affiliate program revolving around your product(s) or service(s), allowing you to build a massive army of affiliates that will help your business truly go viral.
Failure To Follow-Up
I’m sure you have heard of the often repeated saying, “the money is in the list.” However, many times they forget to tell you another aspect that is associated with that saying. You have to follow-up with that list, and you have to do it consistently. It is a well know fact to experienced marketers that it takes many exposures before people will buy from you.
It is very rare that your list will buy from you in the first few emails, which is why it is important you don’t aggressively sell to them. Your first few e-mails should educate your prospects and give them value. Your first objective is to build trust. Once they trust you they will eventually buy from you. So, never stop following up with your list.
Invest In The Right Tools
If you want to become very successful, you have to invest in the right equipment. Sure, at first, if you have a limited budget, any computer will do, but eventually you need to upgrade to a computer that can handle the activity of a serious entrepreneur. You must also make sure that, in addition to the right hardware, you also invest in the necessary software that can allow you to automate your business and/or save valuable time.
Make sure that you implement the adequate security to protect yourself against malicious viruses. Also, you need a backup and recovery system in the event that you end up losing some or all of your work. Continue to perform the adequate maintenance that will allow you to stay up to date with the advancements in technology. Finally, besides a computer, invest in more mobile technological equipment which will allow you to stay in touch with your prospects and customers 24 hours a day.
Success in business does not happen by waving a magical wand that will give you everything overnight. You have to discipline yourself to implement proven concepts. By avoiding these costly mistakes, you will keep yourself ahead of your competitors, and you will position yourself as a true expert and master of your industry.