The internet has truly revolutionized the way we see and do things in our daily lives. It has also given an amazing opportunity to individuals from all walks of life. Now more than ever, you have the ability to achieve great success because of the internet revolution. However, in this article, I want to make you aware of 3 common mistakes that you need to avoid if you want to be succesful in internet marketing. If you missed part 2 in this series, you can read it here.
Not Taking Advantage Of The Web 2.0 Revolution
Back in the old days, big companies truly were in complete control. All they had to do was run a few ads on television and people would come pouring in to buy their products. However, over the last few decades, things have dramatically changed. It is the internet that has truly transformed everything, for now people are more interconnected than ever.
If you are in business today, you have to develop a social presence. Now, the power has shifted from the big companies to the people. Whether a company does something good or bad, it can quickly go viral, either enhancing or damaging the reputation of a company.
As an online entrepreneur, you must take full advantage of the social revolution. Work on creating quality products or content and people will spread your company message. This kind of viral marketing is truly priceless.
Ignoring The Offline Aspect
Sure, the internet has made it easy to run efficient marketing campaigns. However, you must not ignore the offline strategies that have worked in the past, especially when the competition is starting to become less and less due to the fact that many businesses are strictly utilizing online strategies.
The most powerful thing you can do is combine both an online and offline marketing strategy. This is true guerrilla marketing at its very best. If you have the necessary ingenuity you will be massively successful in your marketing efforts.
Failing To Track
Many new internet marketers get started in their online business with great excitement, dreaming that they will soon achieve their dream life. However, after a period of time of taking action, many end up quitting because of the frustration that sets in when you are not producing the desired results. The reason these aspiring entrepreneurs fail is that they fail to track their marketing efforts.
You have to know what works and what doesn’t because, if you don’t, you will be taking ineffective action that will end up in disaster. Make sure that you invest in a tracking program that will enable you to generate and test unique links for each marketing strategy. If you do this you will discover what works and you will scale up your efforts in these areas, while at the same time eliminating unproductive methods.
Avoid these mistakes and you will position yourself to produce the results you desire. Take advantage of the social revolution to effectively brand yourself online. Utilize both the power of online and offline marketing strategies. Finally, always track your efforts to determine what is working best. Soon, you will build your desired online empire.