In this post I am going to share 3 important marketing concepts to help you establish a solid marketing strategy for your business. Every one of these principles is elemental if you are serious about generating long-term results in your chosen business.
The Popularity Factor
The first factor I want to cover with you is the popularity factor. If you look around, you will see that people like to be a part of what is popular. As soon as some kind of product or service becomes popular, the masses follow and want to own such product or service. It is no secret that people want what is in demand.
It is because of this that you need to find a way to create the perception that your product is the most in demand in the marketplace. You need to find a way to communicate that your product is the most sold for a reason. Perhaps you sell some kind of product that needs to get downloaded over the internet. In this case, you want to highlight that your product is either the most downloaded or one of the most downloaded out there. I think you get the point. The more popular your product or service seems, the more effective you will be at marketing such product or service.
The Exclusivity Factor
The second factor I want to cover is the exclusivity factor. Even though people love to follow what is popular, they also want to feel like they are part of an exclusive club. It is because of this that you see ads promoting limited time offers or limited edition items. This kind of marketing doesn’t even have to be real and, deep inside, the consumer might know this. However, you must remember that when it comes to marketing it is not simply about what the consumer knows. It is mostly about how what you offer makes them feel.
So, make sure that you create marketing campaigns where you inform your audience that you only have a limited amount of items available or that your services are not available anywhere else. You can also let your audience know that your offer is only available to the first specific amount of people. You can certainly experiment with this concept, but it is vital that you create an aura of exclusivity when it comes to your offer.
The Superiority Factor
The third and last factor I want to cover with you today is the superiority factor. In our current social climate people seem to have a great admiration for celebrities and their luxurious lifestyles. However, the common people understand that it is more than likely unrealistic that they will ever achieve the same kind of wealth and fame.
It isn’t necessary for you to offer the masses the same lifestyle. You just need to make them feel like if they are important and somewhat superior to the rest of the population. This is why people like to buy brand names. They want to feel like they own something which is superior. You must keep in mind that superiority is not only a matter of price tag. You must ask yourself: what makes my product or service superior? If you can clearly and effectively communicate what makes your product or service superior you will be well positioned to dominate your competition.
If you apply these 3 factors in your marketing you will have a clear advantage in the highly competitive marketplace. Communicate to your audience what makes your product or service more popular than the rest of the similar products or services out there. Create an aura of exclusivity in what you offer to make your prospects feel special. Finally, clearly identify what makes your product superior to everything else out there. If you manage to accomplish this you will easily defeat your competitors.