On my last blog post I started to explore the topic of email marketing. Today I will continue to explore this topic more in-depth. I will give you 9 powerful tips that will allow you to become an expert on the matter, taking your business straight to the top. Read through these vital tips and then apply accordingly.
Tip #1: Become A Master Of This Skill
There is one skill you need to master if you want to be a pro at email marketing. You need to become a master story-teller. Yes, people love stories but, above all, they love entertaining stories. Discard your dull stories when it comes to email marketing, for these will drive your viewers away faster than anything. Also, always remember to connect your story to your offer. Yet, what stories should you tell? On the next 8 tips I will give you 8 different stories you should be telling in your email marketing campaigns.
Tip #2: The First Story
The first story involves updating your audience on how you are evolving through your journey toward success. What books are you reading? How are these books impacting you at the moment? What audio courses are you currently listening to? How are you applying these in your business? What motivational videos are you currently watching? How are these transforming your life? This type of information will keep your audience drawn to your emails, wanting to follow your amazing evolution.
Tip #3: The Second Story
The second story involves sharing funny stories. People love to laugh and through your unique and funny stories you can have them glued to their screen. So, as you live through your life, make sure to make note of the funny stories that happen to you so that you can share them with your audience.
Tip #4: The Third Story
The third story is a story that is commonly used by some of the biggest names out there. I am talking about sharing “hate mail.” When shows either on television or the internet share these, they gain a huge audience and response. So, don’t be afraid to share any negative feedback you have received in your business career. This will show your audience that you are not afraid to show both sides of the story, and many will even defend you.
Tip #5: The Fourth Story
The fourth kind of story is to share stories that favorably compare you to the competition. This requires that you study your market extensively. Be aware of how your competitors have messed up in a big way and then use this to your advantage. Share with your audience how you would handle similar situations to avoid the pitfalls that affected your competitors.
Tip #6: The Fifth Story
The fifth kind of story is the controversial story. If you have been in line at a supermarket you will have noticed that controversy sells. There are tabloid magazines everywhere sharing juicy and controversial gossip, most of which is probably not true. However, this is what people love to read. So, come up with controversial stories of your own that will keep your audience at the edge of their seats.
Tip #7: The Sixth Story
The sixth story is to mirror the “David versus Goliath” story. Yes, people sure love to cheer for the little guy that, against all odds, defeats the behemoth no one gave him or her a chance to defeat. I’m sure you have your own story where you were given little hope but, in spite of this, where able to defeat the odds against you. Share your inspirational story of triumph with the masses. It will inspire them to defeat their own monsters.
Tip #8: The Seventh Story
The seventh story is sharing your biggest mess-ups in your journey toward success. Yes, you might be tempted to come across as being a perfect business person, but resist this destructive temptation. People want to know that they are following a real person with flaws, and one who occasionally makes mistakes. This will make you more relatable to your audience, allowing them to better connect with you. Also, make sure you explain to them how you were able to correct your mistakes.
Tip #9: The Eight Story
The final story you want to tell is the moment when everything changed for you. When was that moment when, after many years of struggle, you were able to put it all together and achieve a breakthrough? This breakthrough will challenge your followers to want to achieve a similar breakthrough, making no excuses along the way.
I have given you 9 powerful tips to achieve immediate success with email marketing. I cannot apply these stories for you, but I can challenge you to take action now before it’s too late. You have no excuses for failure, for with these concepts you should be able to attain your business goals in no time.