On my last blog post I talked to you about the reasons people don’t buy and reasons people will say no to you. Today, I will be giving you sales concepts that will enable you to overcome most of these obstacles. I will be telling you how to set up the perfect and irresistible offer. There are 5 key elements that you need to incorporate into your offer.
Element #1: Awesome Benefits
First and foremost, you must understand the difference between features and benefits. These are not the same. A feature is defined as “a distinctive attribute or aspect of something.” A benefit is defined as “an advantage or profit gained from something.” For example, if you offer a training program in audio format, this would be a feature.
The benefit would be the advantage gained by the consumer. In this case the benefit would be that they are able to listen to the program while performing their daily activities, thus saving them time and allowing them to multi-task. Your offer needs to have awesome features and, above else, incredible benefits.
Element #2: Your Price
When it comes to setting your price, you need to consider what market you are targeting. If you are targeting a market that has plenty of disposable income, then your price can be much higher. If, on the other hand, you are targeting a market that has a lower-income level, then it is important to set your price accordingly. So, make sure that you set the perfect price for your offer.
Element #3: The Overall Buying Experience
In order to create the perfect offer, you need to create the perfect buying experience. The whole sales and buying process needs to be smooth and hassle free. Your sales page needs to clear and once the visitor decides to buy, pressing the “buy now” button, the purchase must be easy, giving them multiple payment options. Once they pay, they must have access to their purchase immediately if it is a digital product or as fast as possible if it is a physical product. Finally, you must have the best customer service possible.
Element #4: Credibility And Believability
In order to produce the best offer possible, you need to have credibility and believability. It all starts with your money-back guarantee. The longer this is the better because it shows that you are supremely confident in your product and, in return, it will make your prospects be incredibly confident in your product as well.
The next thing you need to make people believe in you is to provide testimonials from satisfied customers. Now, with the advancement of social media, you can provide an unlimited amount of testimonials and case studies which will allow you to build a greater connection with your audience. Just create a page in your preferred social media outlet and ask satisfied customers to share their positive experiences. Then, provide a link or screenshots within your sales page.
Finally, let your audience know why you are the expert who they should trust. Tell them how you have already helped many other people before them achieve the results they now want. The more they know about your awesome credentials, the more they will trust you and want to buy what you offer.
Element #5: The Final Ingredient
The final element is an element that is sometimes not given the attention it deserves by aspiring entrepreneurs. I am talking about bonuses. Along with your core offer, you need to give your audience a greater incentive to buy by giving them as many bonuses as possible. Your bonuses should be so good that people will want to buy what you offer just so that they can get their hands on the bonuses.
If you apply these 5 elements you will create an offer that is literally unstoppable. If you already have an offer in place, make sure you examine it so that these vital elements are in place. If you don’t yet have an offer, then this is an excellent opportunity for you to develop one from the ground up. You are on your way to massive success.