On today’s blog post, I want to give you 4 amazing video marketing tips that will allow you to dominate your market in ways you never thought possible. Video marketing is truly the way of the future as audiences crave more and more this form of communication. We are truly visual creatures, so if you are not using video marketing, you are making a severe mistake in your marketing efforts.
Tell Them How The Idea Was Born
Your audience wants to hear how that brilliant idea you are now presenting to them was born. We want to know how Sir Isaac Newton decided to seclude himself from society, allowing him to formulate the ideas that led to the discovery of the laws of motion and universal gravitation, along with the creation of calculus. In the same manner, you must communicate to your followers how your idea went from a simple seed to a full blown tree of powerful concepts.
You can say something like: “I was sitting there alone one day, when suddenly it hit me. Instead of using my secret principles to create the perfect body just for myself, why not create a business out of sharing my secrets with the world?” Your origin story will draw viewers in and you will create an instant connection.
Tell Them About The Process
If you are in marketing, you are more than likely familiar with the concept of a call to action. It is the moment when you literally command your audience to click on the buy now button and buy from you. However, before this concluding event, it is imperative that you tell your audience what will happen after they click on the “buy now” button.
You can say something like: “After you click on the “buy now” button below, you will have immediate access to the 5 videos which explain in detail how I managed to lose 50 pounds in 6 months without dieting.” Another example would be: “After you complete your purchase, you will be on your way to discovering how to master blogging to earn 6 figures from home.” I think you get the point.
Tell Them Your Story
People love to hear the full stories of people who went on to become great successes. We love to hear the story of how Sylvester Stallone went from a struggling wannabe actor with a dream, to an international megastar. We love hearing how Muhammad Ali bounced back from being punished by the government for being against the war, to once again becoming world champion.
So, what is your story of overcoming obstacles to ultimately achieve victory? People want to hear it. An example could be: “I wasn’t always the success I am now. Before the millions of dollars and before the fame, I was a nobody living in my parents’ basement. However, I made a decision that changed my life, and you are about to discover the secret principles which led to my great success.” Tell your honest story and watch how your audience quickly becomes addicted to it.
Sell The Resulting Dream
Finally, you want to remind your audience how the process doesn’t end with their purchase. You want to sell them on the the big picture; you want to sell them the dream. For this, you want to use the powerful word “imagine”. You can say something like: “Imagine how you will feel in 6 months when you will be at your ideal weight and when your health will be greatly improved.”
Another example would be: “Imagine the look in your children’s eyes when you will finally be able to afford that dream vacation to Disney World they always wanted.” Sell them on the future dream and they will love you for it in ways you can’t possibly imagine.
These are all powerful concepts that, when incorporated as part of your master plan, can take your business to entire new levels. However, it is essential to keep in mind that effective marketing is not just utilizing one of these principles and hoping you will make it big.
No, you must have the mind of a guerrilla warrior, understanding that success will come from unconventional marketing warfare. You must use all of these in conjunction with one another to create a powerful effect. Do this and you are sure to prosper.