On today’s blog post, I will continue to explore the important topic of video marketing. Over my last couple of blog posts I have given you useful tips that, if applied, can greatly enhance your current or potential future business. The tips I will give you on this blog post are equally important and they must not be ignored.
Get Your Audience Ready
You can’t just place a random video online and expect it to get millions of views overnight. Success with video marketing requires preparation. Somewhere around your video you want to provide a written outline detailing what your audience can expect if they choose to click play. You shouldn’t give it all away but you do need to provide a brief summary that will entice people to want to watch your video. Tell them briefly what it is they will learn if they watch the video until the very end.
Awaken Their Curiosity
You want to utilize phrases that will awaken the curiosity of your prospects. For example, you can use a phrase such as: “Watch this video to discover a hidden little tip that will blow your mind.” I think you get the point. Also, in your language, you want to use words that create a sense of urgency. For example, you can say: “Don’t miss the shocking ending. This tip alone allowed me to create explosive results.”
Offer A Twist
So, I have already shown you how to get people to click play on your video. However, getting them to click play is only the beginning. Your job is far from done. Your audience has such a massive collection of videos they can watch instead of yours, so you must do more than just entice them to click play. You have to offer a twist in the middle of the video.
Don’t Be Monotonous
If your video is monotonous, the people will get bored and hit the back button. You need to keep your audience off balance at all times. This will make them want to keep watching until the very end. Think of your video as a short movie with an attention grabbing introduction, an exciting middle portion, and a dramatic climax. You can say something like: “By the end of this video you will learn the dirty little secret that allowed me to lose 80 pounds in 6 months, and it’s not what you think.” This strategy will certainly compel them to keep watching. Again, your goal should be to create a sense of urgency and to activate the desirability button of your prospects.
I have given you two more amazing tips. There is still so much more to cover, so I want to challenge you to stay tuned for my next blog post, where I will give you more powerful secrets which will allow you to reach a whole new level of success. Implement these strategies immediately and watch your income and success grow in a dramatic fashion.